The problem with ads
Imagine a set of commercials that feature footage of the Vietnam War and the film "Taxi Driver" intermixed. A deep, warm baritone voice-over talks of John McCain's heroism in the war. And then, the tag line is "He is an American hero, but is he stable enough to lead?"
How would everyone feel?
What if Obama was 20 points behind, and this was the only way to claw his way back into the race?
There are two basic problems with the Taxi Driver ad and the Brittney ad.
1. They would use innuendo and backhanded insults to address a legitimate question that we all need to take into account. (For the record, yes, I think "is he stable" is a legitimate question to which my answer is "yes.") They would be bringing the issue up in ways that paint the opponent with guilt by association with people that they might not even have met. They ask the question in a way that does not invite a reasonable examination of the question, but instead attempt to illicit a guttural response divorced from the seriousness of the election.
2. Both ads would not only be insulting, but they both play to longstanding prejudices.
I read an interesting comment from David Gergen this morning where he was talking about the celebrity ad and the moses ad. (Taken from a transcript of ABC's "This Week" quoted on "Huffington Post")
"There has been a very intentional effort to paint him as somebody outside the mainstream, other, 'he's not one of us,'" said Gergen, who has worked with White Houses, both Republican and Democrat, from Nixon to Clinton. "I think the McCain campaign has been scrupulous about not directly saying it, but it's the subtext of this campaign. Everybody knows that. There are certain kinds of signals. As a native of the south, I can tell you, when you see this Charlton Heston ad, 'The One,' that's code for, 'he's uppity, he ought to stay in his place.' Everybody gets that who is from a southern background. We all understand that. When McCain comes out and starts talking about affirmative action, 'I'm against quotas,' we get what that's about."
The sad fact of the matter is that there are still a ton of racists out there. That isn't John McCain's fault. Many of them will vote for McCain out of that racist impulse. That is also beyond the control of the candidate. But what is within the control of the candidate is how he deals with the campaign.
If McCain approves ads that even southern conservative commentators identify as having subtle coded race-messages, then he has crossed a race-line. This is particularly true when the candidate has a long history of things like opposing the observance of Martin Luther King Day.
I don't think John McCain is a racist, but it seems he has no qualms with taking advantage of that ugly part of our country.
The problem is that if he wants to win so badly that he is willing to stoop to this, then the question becomes "Why does he deserve it?" The question for all you Clinton haters out there becomes "Isn't this the same thing you crucified the Clintons for for years?" The question becomes "His past is honorable and heroic, but can the same be said of his present?"
All that being said, McCain is in a tough position on the race issue. Obama supporters are on a hair trigger looking for anything that has the hint of bigotry. That places him on a tight rope where he is held to a very high standard for civility.
Obama is also on a tight rope on race. The more he is seen in the general election as the "black candidate", the less likely he is to win. The more the media complains about racism, the more he is seen as the "affirmative action candidate" who is protected by liberals and unworthy of the presidency.
Both candidates need to live up to the dignity of the office they are aspiring to. Anyone who can't is not qualified to be president.
